Pancreatitis and Peptic Ulcer Essay Example | Topics and Well Written Essays - 250 words

Pancreatitis and Peptic Ulcer - Essay Example Pancreatitis is caused by autoimmune problems, damage to the pancreas, blockage of the pancreatic ducts, hypertriglyceridemia, certain medications, complications of certain diseases and viral infections. The symptoms of pancreatitis include upper or middle abdominal pain, fever, vomiting, sweating, weight loss, jaundice and clay-colored stools. Pancreatitis complications include kidney failure, acute respiratory distress syndrome, pacreatitis cysts, heart failure and low blood pressure. Pancreatitis is treated through fasting, intravenous fluids, pain medication, removal of blockages and gallstones, draining of fluid in pancreas and diet regulation. (PubMed Health). A peptic ulcer is an open sore in the lining of the stomach (gastric ulcer), the duodenum (duodenal ulcer), or sometimes in the oesophagus (esophageal ulcer). When the mucuos membrane which protects the alimentary canal from digestive juices and acids is damaged, stomach acids penetrate the sensitive lining underneath, causing an ulcer. Peptic ulcer is caused by the bacterium, Helicobacter pylori (H. pylori), which is transmitted through contaminated food and water, and spreads through contact witth the stool, vomit and saliva of infected persons. Petic ulcers are also caused by the long-term use of non-steroidal antiinflammatory drugs (NSAIDS) and stomach tumors. The symptoms of peptic ulcers are abdominal pain, loss of weight and appetite, and vomiting. Complications include peritonitis, internal bleeding and blockage of the alimentary canal. Treatment of peptic ulcers consists of antibiotics to eradicate H. pylori and acid reducing medicines.

Classical Political Economy Essay Example for Free

Classical Political Economy Essay Publication of Adam Smiths The Wealth of Nations in 1776, has been described as the effective birth of economics as a separate discipline.[108] The book identified land, labor, and capital as the three factors of production and the major contributors to a nations wealth, as distinct from the Physiocratic idea that only agriculture was productive. Smith discusses potential benefits of specialization by division of labour, including increased labour productivity and gains from trade, whether between town and country or across countries. [109] His theorem that the division of labor is limited by the extent of the market has been described as the core of a theory of the functions of firm and industry and a fundamental principle of economic organization.[110] To Smith has also been ascribed the most important substantive proposition in all of economics and foundation of resource-allocation theory – that, under competition, resource owners (of labour, land, and capital) seek their most profitable uses, resulting in an equal rate of return for all uses in equilibrium (adjusted for apparent differences arising from such factors as training and unemployment).[111] In an argument that includes one of the most famous passages in all economics,[112] Smith represents every individual as trying to employ any capital they might command for their own advantage, not that of the society,[113] and for the sake of profit, which is necessary at some level for employing capital in domestic industry, and positively related to the value of produce.[114] In this: He generally, indeed, neither intends to promote the public interest, nor knows how much he is promoting it. By preferring the support of domestic to that of foreign industry, he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was no part of it. By pursuing his own interest he frequently promotes that of the society more effec tually than when he really intends to promote it.[115] Economists have linked Smiths invisible-hand concept to his concern for the common man and woman through economic growth and development,[116] enabling higher levels of consumption, which Smith describes as the sole end and purpose of all production.[117][118] He embeds the invisible hand in a framework that includes limiting restrictions on competition and foreign trade by government and industry in the same chapter[119] and elsewhere regulation of banking and the interest rate,[120] provision of a natural system of liberty — national defence, an egalitarian justice and legal system, and certain institutions and public works with general benefits to the whole society that might otherwise be unprofitable to produce, such as education[121] and roads, canals, and the like.[122][123] An influential introductory textbook includes parallel discussion and this assessment: Above all, it is Adam Smiths vision of a self-regulating invisible hand that is his enduring contribution to modern economics.[124] The Rev. Thomas Robert Malthus (1798) used the idea of diminishing returns to explain low living standards. Human population, he argued, tended to increase geometrically, outstripping the production of food, which increased arithmetically. The force of a rapidly growing population against a limited amount of land meant diminishing returns to labour. The result, he claimed, was chronically low wages, which prevented the standard of living for most of the population from rising above the subsistence level.[125] Malthus also questioned the automatic tendency of a market economy to produce full employment. He blamed unemployment upon the economys tendency to limit its spending by saving too much, a theme that lay forgotten until John Maynard Keynes revived it in the 1930s. While Adam Smith emphasized the production of income, David Ricardo (1817) focused on the distribution of income among landowners, workers, and capitalists. Ricardo saw an inherent conflict between landowners on the one hand and labour and capital on the other. He posited that the growth of population and capital, pressing against a fixed supply of land, pushes up rents and holds down wages and profits. Ricardo was the first to state and prove the principle of comparative advantage, according to which each country should specialize in producing and exporting goods in that it has a lower relative cost of production, rather relying only on its own production.[126] It has been termed a fundamental analytical explanation for gains from trade.[127] Coming at the end of the Classical tradition, John Stuart Mill (1848) parted company with the earlier classical economists on the inevitability of the distribution of income produced by the market system. Mill pointed to a distinct difference between the markets two roles: allocation of resources and distribution of income. The market might be efficient in allocating resources but not in distributing income, he wrote, making it necessary for society to intervene.[128] Value theory was important in classical theory. Smith wrote that the real price of every thing is the toil and trouble of acquiring it as influenced by its scarcity. Smith maintained that, with rent and profit, other costs besides wages also enter the price of a commodity.[129] Other classical economists presented variations on Smith, termed the labour theory of value. Classical economics focused on the tendency of markets to move to long-run equilibrium.

Key Distinctions Between Positivism And Phenomenology

Key Distinctions Between Positivism And Phenomenology The purpose of research is simple according to Francis Dane (1990: 212) in that it is a means by which we seek to acquire knowledge and understanding by answering questions about the world. Knowledge is a very important concept which is closely related to the concept of epistemology; defined as the study or theory of the origin, nature and limits of knowledge (May, 2001). The theory of Positivism is an epistemological position that concerns the application of the methods of the natural sciences to the study of social reality and beyond (Bryman, 2004). Smith (1998) states that Positivist approaches to the social sciences . . . assume things can be studied as hard facts and the relationship between these facts can be established as scientific laws. For positivists, such laws have the status of truth and social objects can be studied in much the same way as natural objects. The general elements of positivism, adapted from Bond (1989), Easterby-Smith et al (1997), and Hughes (1994) are concerned with methodology, value-freedom, causality, operationalisation, independence and reductionism (cit May, 2001). Basically, all research should be quantitative as it is only such data that can be the basis for valid generalizations and laws. In order for facts to be measured quantitatively, concepts must be operationalised accordingly. The choice of what to study, a nd how to study it, should be determined by objective criteria rather than by human beliefs and interests. Positivism also addresses that the aim of research should be to identify causal explanations and fundamental laws that explain human behavior. Positivists also believe that the role of the researcher should be independent of the subject under examination and also, if problems are reduced to their simplest possible elements then they will be better understood (Bryman, 2004). Positivists therefore most commonly use close ended questionnaires and structured interviews when conducting research as they best suit the requirements embraced within this theory of knowledge. The theory of phenomenology can be used in contrast to Positivism as it concerns the question of how individuals make sense of the world around them. Alfred Schutz (1962) states The world of nature as explored by the natural scientist does not mean anything to molecules, atoms and electrons. But the observational field of the social scientist social reality- has a specific meaning and relevance structure for the beings living, acting, and thinking within it. By a series of common sense constructs they have pre selected and pre interpreted this world which they experience as the reality of the lives. It is these thought objects of theirs which determine their behavior by motivating it. The thought objects constructed by the social scientist, in order to grasp this social reality, have to be founded upon the thought objects constructed by the common sense thinking of men, living their daily life within the social world. (cit Bryman, 2004) This firstly illustrates that there is a fundamental difference between the matter of natural science and social science. It asserts that human action is meaningful and it is thus the job of the social scientist to gain access to peoples thinking and actions to interpret them from the persons point of view. Phenomenology places great importance on Webers concept of verstehen and thus has an empathetic approach towards the research sample (May, 2001). Phenemenologists focus on meaning and understanding and therefore do not generate or test hypotheses (deductivism) as positivists do; nor do they focus on collecting facts that provide laws. An example of a phenomenological study is that carried out by Foster (1995) who used participant observation and semi structured interviews in the Riverside area of London. Official statistics, of which positivists approve, illustrated extremely high levels of crime. Foster however, as a phenomenologist wanted to measure the human attitudes to crime in the area. Her findings can be contrasted to the areas statistics as she found that residents did not perceive the estate to be of a high level crime, nor did they feel insecure or unsafe (Bryman, 2004). Question Two With use of examples distinguish between qualitative and quantitative data analysis. Distinguish between nominal, ordinal and continuous quantitative data and discuss briefly how these might all be used in a research project. Qualitative data emphasizes words rather than quantification in the collection and analysis of data. Qualitative data is mainly carried out by phenomenologists and used for inductive reasoning (Bryman, 2004). It involves collecting written or verbal information of the variables that the researcher is interested in. This data is more descriptive than numbers and can be obtained through questionnaires, focus groups, interviews and discussions (Fulcher and Scott, 2003). As it emphasizes the ways in which individuals interpret their social world, it is rejected by most positivists. Although qualitative research is typically associated with generating theories it can however be employed for testing theories as Adler and Adlers study (1985) on the exploration of educational attainment and sports participation illustrates this (Bryman, 2004). Qualitative data can often be hard to analyze as it involves studying often lengthy and complex documents but overall, it has a deeper richness and me aning than empirical data. In contrast to qualitative data is that of quantitative data. This data describes something in numbers and thus emphasizes quantification in the collection and analysis of data (Bryman, 2004). This numerical data is carried out mainly by positivists and thus embodies the view that social reality is an objective reality. Quantitative data enables information to be easily tested and analyzed in order to provide statistics and facts such as official statistics. Questionnaires and telephone surveys consisting of structured and closed ended questions are ways in which this data is carried out. Although quantitative data enables generalizations to be made and trends to be found, it does however lose the value of meaning as it consists merely of numbers rather than description and explanations. Data can either be nominal, ordinal or continuous. Nominal data consists of a variable with no implicit order such as race, sex or religion. This data therefore can be counted but cannot be ordered or measured (May, 2001). Nominal data can be used in a research project by for example, coding males as zero, females as one or coding the marital status of an individual as Y if they are married or N if they are single. This must however be planned and carried out carefully as confusion and lack of clarity when analyzing the data can occur. Ordinal data however is different to nominal data in that it may counted and ordered but it cannot be measured. Ordinal values can therefore be ranked as they have a natural order; age or level of satisfaction are examples of ordinal variables (Bryman, 2004). For example, if a group of people were asked to taste varieties of biscuit and classify each biscuit on a rating scale of one to five, representing strongly dislike, dislike, neutral and so on, a rating of five indicates more enjoyment than a rating of four, illustrating that such data is ordinal. Continuous data however concerns variables that can take any possible value. This data can be counted, ordered or measured continuous and may include, for example height, weight or temperature. Question Three Discuss the importance of reliability and validity in the operationalisation of concepts in research. Compare a focus group, an individual semi structured interview and survey in terms of the ease with which reliability and validity may be assured. Reliability refers to the extent to which a measurement instrument yields consistent, stable and uniform results over repeated observations or measurements under the same conditions each time (Fulcher, 2003). Validity however refers to the accuracy and truth of the data and findings that are produced. It refers to the concepts that are being investigated, the people or objects that are being studied, the methods by which data are collected and the findings that are produced (May, 2001). A study is valid if and only if it tests what it sets out to test. There are several different types of validity which are face validity, content validity, criterion-related validity, construct validity, internal validity and external validity (Bryman, 2004). Data can be reliable without being valid. Those that support qualitative methods argue that quantitative methods lack validity but are often reliable. Qualitative methods are criticized for being unreliable and unsystematic as there is no way of replicating the study and checking the reliability of the findings. Thus positivists whose concepts need to be operationalised in a way that enables facts to be measured quantitatively, place great importance on the reliability of data as it enables them monitor trends over time and to use them as a future secondary data source. Surveys such as questionnaires are considered as being reliable as there is a much lower risk of subjectivity or bias when compared to, for example, interviews or a focus group. Surveys, whether they consist of closed ended questions or matrix questions, often lack in validity however as the researcher might not have measured exactly what was intended to be measured. For example, if a researcher posted out questionnaires on the perception of crime, applicants might not be able to answer to answer questions fully only by ticking certain boxes. On the other hand however, a semi structured interview would be more valid than a survey as it specifically aims to allow the respondent to voice their opinion and have an equal input into the conversation. Personal interviewing is also better suited for difficult or sensitive issues rather than for example a focus group as an interview is more intimate and provides the respondent with the opportunity to open up. A semi structured interview howe ver can be unreliable as well as unrepresentative as if the interviewer approached another individual to participate in the same interview, their views may be completely different to that of the original interviewees. As there are a multiple people in a focus group, however, the data attained is often therefore more valid than in an interview. An advantage of a focus group is that challenges can be made to contrasting view points which cannot be done in an interview. The validity of a focus group can be challenged however if a number of people dominate the conversation as it does not provide everyone with an equal opportunity to speak. Focus groups are slightly more reliable than a semi structured interview but not as reliable as a survey. Therefore, for research to both reliable and valid many researchers employ more than one method of research such as carrying out surveys and conducting focus groups. This is known as triangulation (Fulcher, 2003). Question Four Select one of the three sets of research case studies presented at the end of the module guide. Critically assess the research presented. Your answer should make reference to validity and reliability of methods; it should detail any additional information you might require, why this may be required and what if any reservations you might have regarding the study. (Please refer to appendix One for the details of case 3) It is evident that case three entitled Do we need to educate people to question authority more carefully given evidence of inappropriate obedience is valid, as it quite simply tests what it was set out to test. The mere fact that ninety percent of subjects were prepared to apply shocks of up to 450 volts because they were asked to do so by a person of authority of which over half (twenty six out of forty) of them did just that confirms the cases validity. Internal validity is prominent in this case as the independent variable that is the distribution of electric shocks, has an effect on the dependent variable that is the subjects. The validity of the study is also increased as the sample is quite large since it consisted of forty subjects. Had it have been a smaller sample, there would have been a high chance that a completely different set of results could have been obtained. Given that the reported data was qualitative as the research method employed was that of observation and thu s that the likelihood of stable or uniform results being produced in a repetition of the experiment is low, it is clearly evident that the study lacks reliability. However, if for example the researcher had asked the subjects to complete a questionnaire after the experiment, then the data would have been classed as being reliable. There is one major ethical concern with this experiment as the subjects were informed that they were required to give electric shocks to other human beings. This is clearly inhumane treatment; therefore the researcher should have altered the experiment in order to avoid this. Another concern with this experiment is that there is no mention of a control group as we are only informed of the experimented group, that being the forty subjects. This is necessary to monitor the effectiveness of the variables in an experiment. Another concern is that although some of the subjects may have been sweating and were nervous this may have been due to the fact that they were being observed in an abnormal environment and not due to the effects of the carrying out of the experiment. Being in such an environment may therefore affect the validity and reliability of the data. Additional information on the comments made by subjects concerning the experiment would be beneficial as would more information o n actually educating people on questioning authority. Overall, the study was a success in that it sought sufficient data in relation to answering the proposal. The reliability of the experiment however was threatened because of factors such as the research method employed (observation). More information could have been disclosed in the data regarding the subjects reactions and comments. The experiment should also have not focused on the unethical issue of giving electric shocks.

Canterbury Tales :: English Literature Essays

Canterbury Tales There is a great deal of useful information to be found on the Internet but sorting through it can often be a hassle. There are some sites that are useful and give a great deal of helpful information but there are also many sites that just don't meet up to those standards. Since anyone can put information on the web, it is often hard to tell a good site from a bad one. Today, I am going to go through a few sites relating to Geoffrey Chaucer and his book The Canterbury Tales and give examples of good and bad sites relating to them. One fantastic site that is on the web is The Litrix Reading Room at http://www.litrix.com. This site, which is edited by Sam Jones, gives free electronic distribution of books for use by readers. It gives a list of authors and the books that they have from them. This site has a great number of books and some of the choices are American, Horror, Misfits, Mr. Holmes, Mystery, Sci-fi and Westerns. This site is very helpful in the reading of The Canterbury Tales because it has an updated, translated version of the book that makes it easier to understand and follow the story line. I would recommend litrix.com greatly. One very good site, which relates to Geoffrey Chaucer is http://www.luminarium.org/medlit/chaucer.html. This site is large in depth with many features that will keep any Chaucer fan busy for hours or help students find whatever they may need. Some of the features include: different quotes from Chaucer, a paragraph summary of his life, links to many of his works, audio excerpts from The Canterbury Tales, discussion groups and links to other Chaucer pages. This site was created by Anniina Jokinen and it is clear that she did a very good job. Another fantastic site that relates to Chaucer is http://www.media.wright.edu/studorgs/english20403/chaucer.html. This site has all the links that a person may ever need for Chaucer. Some of the many links that are offered on this site is his biography, Chaucerian language, online reports, and online texts of The Canterbury Tales and medieval sites. Each main link has a few choices beneath it so a person can pick and choose between different sites and writing styles, which is always helpful. Getting different perspectives on different topics relating to Chaucer can only help a person in receiving a better grade and better understanding the material.

A Visit to the Bristol Caverns in Tennessee :: Tourism

A Visit to the Bristol Caverns in Tennessee The Bristol Caverns are over 200,000,000 years old and were used as a secret way of travel for the Cherokee Indians (http://www.tenntrips.com). Being located in Bristol, Tennessee, the caverns are a part of the Appalachian Mountain Region. The Bristol Caverns are underground and considered a historical monument. During your visit to the caverns you can learn about history, while getting your exercise, at an affordable price. The Bristol Caverns are open all year around, except for on holidays, and the time that you are able to visit is subject to change during different seasons. You can visit the Bristol Caverns from 9a.m.-5p.m. on Monday through Saturday and from 12:30p.m.-5p.m. on Sundays. It is suggested that you call before attempting to go to the Bristol Caverns because of the number of tourists. (http://www.bristolcaverns.com). The drive from the ETSU campus to the caverns takes about forty-two minutes. In order to get to the Bristol Caverns you can start on 11E, get off at the Bluff City exit, take it to 394, turn right onto 435, and you will then see the Bristol Caverns on the left. Upon arrival you will be expected to pay an admission fee of $9.00, which can change, according to age. The Bristol Caverns offers special rates and tours for groups interested in touring. One of these group opportunities, "Wild Tours" (http://www.bristolcaverns.com), gives groups the chance to explore parts of the ca ve normally not seen, provided a guide is present. The entire tour requires a lot of walking, so wearing tennis shoes is recommended. Dress prepared for a cool environment because while inside the cave you will experience temperatures from 50-60 degrees. As you walk along the tour of the Bristol Caverns, a tour guide will inform you about the history of the cave: such as the original entrance place to the caverns used by the Cherokee Indians and how an early pioneer would store his fruit in the cave for extended freshness (tour guide). While the guide leads you through the cave of the caverns, you can view many formations and scenes. The formations are called stalagmites and stalagtites, which are created by the moisture and minerals in the cave hardening. One inch of these formations lengths can take from 150-300 years to form (tour guide). During the tour you will venture through different levels of the cave.

Why Do Gamers Buy the Video Games They Buy? Essay -- Video Game Sales

Video games might have started out as a very small market. But today, this market has grown even bigger than the movie or music industry. Each year, millions and millions games fly off store shelves. Grand Theft Auto V broke sales records of the fastest selling entertainment property ever. While this game and others such as Call of Duty, Battlefield, and Assassin’s Creed sell millions of copies every year, other games don’t sell so well and just sit in store shelves. So, why do gamers rush out to stores to buy some games and pass by others? The answer is not so simple as â€Å"good games sell and bad games don’t.† If this were the case, then a game like Persona 4, a critically acclaimed game, would have sold millions of units. While Call of Duty that gets mixed reviews from its fans each year, sells millions of units each year. There are many factors that go into the buying decisions of a gamer. Advertising, gaming reviews, and trends/popularity(how well k nown a game is and trends by popular people) all affect the buying decisions of gamers. Advertising is a main factor in determining whether a game sells or not, as it determines if gamers know if the game exists or not, as well as piquing consumer interest in a game to go buy it. You can make a great game that receives glorious review from all the critics, but still not have it sell. If no one knows about your game, it won’t sell. This is just the basic surface of what advertising is for. Now that consumers know about the product, how does the advertisement encourage them to buy it? An academic study by Hermann Ebbinghaus, one of the first men to study how the human brain works, ran a test to see what parts of advertisements people remember best. His findings have shown how adver... ...ian.com. Guardian News and Media, 10 Feb. 2014. Web. 29 Apr. 2014. flappy-bird-ebay-app-store>. LIU, HUA-JUNG, and YIH-CHEARNG SHIUE. "INFLUENCE OF FACEBOOK GAME PLAYERS' BEHAVIOR ON FLOW AND PURCHASE INTENTION. ." Social Behavior & Personality 42.1 (2012): 125-133. Umass Lowell Online Databases. Web. 24 Apr 2014. Micheal, Pacther. "How Much Do the Programmers Make?." . Game Trailers, 10 May 2014. Web. 10 May 2014. . Pewdiepie, . FLAPPY BIRD - DONT PLAY THIS GAME! . 2014. Video. YoutubeWeb. 24 Apr 2014. .

Coca-Cola India Case Study Analysis

Coca – India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11, 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However, the potion soon turned into world’s largest selling brand after carbonated water in addition to fountain water with other constituents were added to the brand.Furthermore, soon after the addition of carbonated water, Coca-Cola brand was given the honor of 1887 and in just year of two years, the brand began to spread its sales all over the world. However, the brand got under the wave of ten billion cases in the past decades, which made its growth come to sudden plunge and with lesser improvement in the sales. During the era of 2000, the brand had per annual sale growth of 0. 2 %, which is a deep loss for the company as back in 1980s, its sales growth, had been 5-7%.Furthermore, as it began its sales in India, the Coca-Cola began to see its rise again since the brand became a favorite of the one billion population of the country, which comprised of every rural or urban part of the community. Ethical Issues Many of the most important cases were filed against the Coca-Cola Company in the last few years. They have been the result of an allegation imposed on the company by its four employees in spring 1999. According to the lawsuit, the company has used discriminatory acts on its African-American employees just simply on the basis of their being black. Such diverse types of warning were being issued on the company for its discriminatory practices on the employees. Moreover, many of the employees there have been reported to experience an unethical discriminatory culture in accordance with their race and case. Additionally, another major case was filed against the company on 8 Jun e 1999 (Kochan, 1997). This case comprised of thirty-three children enrolled in Belgium school, which fell ill and were hospitalized.Then again, after few more Belgians went into the trap of this illness. The bottles had been tinned up in a Coco- Cola plant of Dunkirk, France. Moreover, the crisis intensified later after the quantity of people who were stricken with intestinal problems increased from eight to 250, all over the country. However, on June 29, a report was issued which claimed according to research by a toxicologist that the blame was on the carbon dioxide impurities found in Antwerp while on the other hand, there was fungicide in Dunkirk.In order to fix the crisis, many resolutions were passed by the company, which started free selling campaigns in the countries sending free vouchers. There beach parties, dancers were hired for concerts and advertisements were issued on televisions thanking the public for being loyal to the company. Hence, around 5. 5 million people we re influenced by the company to get its fame back. After this, a major crisis had to be dealt with by the company.On February 4, 2003, the Centre for Science and Environment filed a case against Coca- Cola (Analysis of Pesticide Residues in Soft Drinks, 2003). The CSE was led by a group of activists that claimed about the Kinley Bottled water to contain traces of pesticides. It comprised of ingredients like DDT and Malathion, which are highly toxic and can result in the destruction of human bodies. Let humans apart, these substances can even damage aquatic animal and plant life when disposed of in water bodies.These tests were taken from a sample of seventeen bottles that had been sold lately. So after the test was being conducted by Pollution Monitoring Laboratory, the results showed that these Coca-Cola products contained more than 30- 36 times of such toxic substance which was surpassing the global standards approved all over the world. These pesticides, according to research cou ld result in cancer, birth defects, and even damage to nervous as well as immune system of the body. Hence, it was proved that it was unethical to sell products, which could result in loss of human lives.The EEC standard was 0. 005 mg/l of pesticides while in case of Coca-Cola it was 0,018 mg/l, which was thirty six times more (Pendergrast, 1993). In order to resolve issue, the company could show results of its own samples so that employment of many of its workers could be saved. Most important ethical issue that could be assumed from the above mention is Gupta’s dilemma which showed with evidence that Coca- Cola had surpassed the limits of its pesticides concentration to more than forty five times. Alternative ResolutionsSome of the resolutions that the company could make was firstly to marketplace. This was meant that to use such type of substances in its products that were approved by the standards of market. This will build up a strong foothold of the company in the world of market. Moreover, the billions of stakeholders that work in the company could lose their employment if the company continued with unethical acts. This will eventually attract more investors to contribute to the business as a result of which more Coca- Cola brands could be opened.Moreover, an ethical and proper cultural environment should be given to the employees so that more talented people could come and give their services to the company. Hence, it can benefit themselves as well as the company. In addition, Coca-Cola Company can use its resources in the development of community by contributing in environmentally sustainable practices. Hence, this will result in a better profit making and market value of the company. Best Ethical ResolutionIn my opinion, by following the given standards approved by the market, Coca-Cola can get its market value back. This will eventually result in higher employment and lives of many people would be saved if the substances used were not injurio us to health. References: † Analysis of Pesticide Residues in Soft Drinks. † Centre for Science and Environment (CSE (2003). Kochan, Nicholas,. The World’s Greatest Brands: an International Review by Interbrand. New York University Press,, 1997. Pendergrast, Mark. For God, Country and Coca-Cola. Charles Scribners, 1993.