Learning Team Segmentation, Targeting, and Positioning Paper Essay

Learning Team Segmentation, Targeting, and Positioning Paper - Essay Example Therefore, marketers are supposed to understand the needs and desires of consumers for the smooth running of the process. For a business to be successful, it has to understand consumer behavior; hence, it has to satisfy consumer needs. Marketing can be related to advertising, and in many occasion they are used interchangeably to mean the same thing. For a business organization to get customers and persuade them to buy its goods and services, is an extremely challenging task. This is because the market is an extremely competitive place, and for consumers demand to know the quality, of the product or service for which they exchange their money. Giving free samples of products to customers to try out tremendously influence their behavior towards that product. Therefore, in order to persuade more customers to buy their products, a company has to come up with a budget that includes free samples with the aim of influencing customers to buy their goods. Moreover, to include free samples in their budget is one way of avoiding losses instead of making a profit at the end. Market is influenced by various consumer characteristics, which include sex, age, gender, location and income. This is because consumers are both male and female, whose products are different. Age is also another factor that a company should consider as consumers have different purchasing desire as they belong to different scopes in society; hence a company has to put its business that in a location that attractive a group of people (Rajagopal, 2007). The theory of consumer behavior allows marketers and consumers to persuade the spending routines of consumers, changing their impressions about a product that leads to the purchase of that product. In addition, the theory creates new ideas in the consumer’s mind as well as inspiring them to buy that product. Consumer behavior is an